In a recession, every penny counts, both at home and at work. And as individuals we can take simple actions to benefit our planet and our pocket.

There's never been a better time to make saving second nature. "Be a Hero, Waste Zero" is simply about changing our habits to use less and save more.

Be a hero and make waste your enemy and you'll be rewarded with lower bills at home - plus the feel-good factor of helping our environment.

This campaign, already supported by major service brands such as Rentokil, Initial, City Link and Ambius, in countries around the world, provides practical hints and tips and a place to add your own ideas.

Email your suggestions to:
info@beaherowastezero.com